Understand the Market – How to Sell Your Home Fast

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Selling your home can be an exciting, yet daunting experience. And the biggest challenge? Knowing the market. No matter how much you love your house, you need to understand what’s going on around you to get a great deal. If you’re looking to sell quickly, it’s important to know what’s in demand and what buyers are looking for. Here’s what you need to do to make sure you sell your house as quickly as possible.
Research Local Area
To understand the market, do your research and familiarize yourself with the local area. All areas have a degree of fluctuation, so look at the local economy, factor in any new buildings and review any potential alterations. After all, it’s all about making your house attractive, so think about what features will appeal to prospective buyers.
For example, if your property is close to local amenities, be sure to highlight that in your adverts. Many people are attracted to properties close to restaurants, shops and leisure facilities, so make sure you’re playing up these benefits.
Also, be sure to look at the potential rival houses, so you know how much you should be asking for yours. Additionally, if you have any local contacts in the property industry, such as estate agents or valuers, it’s a good idea to get in touch and ask what they think.
Price Point
Setting the right price point is key to a successful sale. Problems arise when sellers are unrealistic with their asking price, so it’s worth doing your calculations ahead of time. Take into account the basics; land costs, recent sales and proximity to transportation links etc. as any of these details could affect the overall cost.
In addition to this, be sure to consider any extra marketing costs. For example, you might want to invest in a virtual tour of the property or opt for a professional photo shoot. This can be expensive, so ensure the price point takes these in to account. After all, you don’t want to give away the house for free, so be prepared to compromise.
If you’re not sure about how much to charge, consider using an estate agent. They can give you a sound estimate and in some cases even recommend you a price point. However, also bear in mind that they’ll likely request a fee too.
The Advert
Once you are happy with the price, you’ll need to decide on how to advertise. Nowadays, the majority of people look online, so it’s important to make sure your advert stands out. Write a concise yet descriptive summary of the property, ensuring it’s tailored for potential buyers. It’s also a good idea to use plenty of visual images, like room measurements, to really showcase the property.
Equally, the tone of language matters. Make sure to avoid overwhelming buyers with words they don’t understand and try adding a personal touch. After all, many people like to imagine what a house could be like, so invite them in with positive language and don’t be afraid to make a joke or two.
Finally, make sure you have a good idea of any fees or charges that may come with the property. Whether it’s repair costs or legal fees, make sure to make this clear so buyers don’t get caught out in the long run.
Improve the Property’s Image
Where possible, make sure you present the house in the best light possible. If you’ve been living in the property for a while, it’s probably going to need a bit of decluttering. Keep windows clean and surfaces tidy, as buyers want to feel the house isn’t cluttered and has the potential for them to move straight in.
In addition, consider updating any appliances and fixtures before you welcome buyers. While you don’t want to spend a fortune, a little goes a long way. Installing a new toilet, repainting the walls or resurfacing the driveway can all help to freshen up the house to make it as attractive as possible.
Understand Your Buyers’ Needs
Perhaps the biggest challenge is understanding your buyers’ needs. Be aware of what they’re likely to require and cater to that. For example, if they’re asking for a parking space, either build one or let them know the nearest public car park. If they’re looking for a larger kitchen, work out how far it needs extending and factor in the cost before you set a fixed price.
Finally, think about the little touches. Put yourself in their shoes and ask yourself what would you want? Perhaps you could give them a welcome pack with local information, welcome them with flowers or offer to reward them with a bottle of wine after the sale is complete. Such small gestures can really make a difference when it comes to negotiating the sale.
Stay Ahead of the Curve
Selling a house can often be a waiting game, so be sure to stay ahead of the curve. Sure, it sounds tedious, but you can easily check listings and auctions, so you have an idea of when and where a sale may be happening. Alternatively, why not check local newspapers or join property forums to keep an eye out on what’s happening in the area.
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